
Hammer Film Production's are a British Production Company who specialize in gothic 'Hammer Horror' films but also produce sci-fi, thrillers, film noir and comedies but also some TV series. They were founded in 1934 and were financially beneficial in their most successful years when they dominated the horror film market between the mid 1950's until the 1970's.
The logo is simple and just includes the name of the production company in a font which reflects their genre of film that they produce. The red is very bright and stands out on the background which shows the importance. Inbetween the two words, is just the first letter of the production companies name, the 'h'.

The logo says the production companies name in big bold writing which shows how important this is and the colouring this is in, the gold, may also show importance as gold is represented as a royalty colour. The fact the title is high up makes it look important and that a low angle shot of this is used also shows the importance. The lights on it, give it the effect that it is very important and popular.

This logo is again very similar to the 20th century Fox logo as it has the bold, big, gold writing showing the importance. The fact that it is up high and a low angle shot is used on it to again show the importance, and the lights shining up on it making it look important. Both logo's have the city buildings around the outside and the same sort of weather in the background.
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